Stephen Cottrell

President & CEO

President & CEO  bio image

Stephen has led La Terra Fina since 2015, after previously serving as CFO since 2011. Stephen has led LTF through significant organic growth, as the team has driven sales, operational efficiency, new product development and commercialization, as well as brand recognition to become nationally recognized as the dip and quiche company to beat!  Prior to joining La Terra Fina, Stephen spent time working in public accounting in both the UK and the US. His focus on the manufacturing industry helped him gain keen insights about strong and not-so-strong business operations, and he applies those insights today. Stephen’s experience at C&H Sugar and Genentech helped him to realize his desire to work at a small, nimble, rapidly growing manufacturer – La Terra Fina! What does he love the most about La Terra Fina? “One of many things I love about La Terra Fina is that we’re big enough to face some interesting challenges but small enough that we can make decisions and see the results of those decisions.” What makes Stephen tick? His love of learning, which fits well in La Terra Fina’s Continuous Improvement Culture!

Stephen says, “I love the rich, generous ingredients and wonderful flavor of all of our dips. However, my favorite product is our single serve quiches. They’re a great go to item for any meal when I’m on the run. They’re a really convenient grab and go item, healthy with lots of protein and very tasty.”

I love spending time with my family and friends and enjoy taking advantage of the many opportunities the Bay Area has to offer. I’m in my happy place when in a beautiful National or State park hiking and taking photos, or out on the golf course or ski slopes bonding with friends or my sons.

Cindy Hess

VP of Sales and Marketing

VP of Sales and Marketing bio image

Cindy has been instrumental in driving La Terra Fina’s incredible topline growth since 2015, making a significant impact when she assumed her leadership role in sales and most recently adding the role of marketing team leader. “The value I bring to the LTF team has been built over 30 years and through a variety of CPG companies, representing a multitude of brands across the industry,” states Cindy. “Throughout my career, I have sought opportunities to make an impact.” Cindy’s experience includes notable companies – Pillsbury, M&M Mars, Heinz and Schwan’s Consumer Goods. “I was drawn to La Terra Fina for the high-quality ingredients we use to make our dip and quiche. The excitement of a growing company that thrives on innovation, is responsive to our customer base, and responds with enthusiasm to every challenge keeps me and my team fully engaged.”

Cindy’s favorite dip is Queso because you can scoop it without it dripping off your chip and enjoy the thick cheesy taste! Her family pours it over veggies, adds it to hamburgers and chicken! “My friends love it and it's fun to serve when we get together!”

When Cindy is not working, she hangs at the beach or cruises in her boat soaking up the sun enjoying the Florida weather. She likes working out, catching fish, and hanging out with family and friends.

Aron Nussbaum

VP Finance

VP Finance bio image

Aron Nussbaum is La Terra Fina’s VP of Finance.  He also has responsibility for the IT function.  In his role, he helps drive profitable growth through insightful analysis, and ensures that the company’s financial and IT systems support that growth.  What Aron most enjoys about working at La Terra Fina is seeing how a small company with a family feel is able to make great products that are quickly gaining nationwide popularity.  Aron joined La Terra Fina in February of 2016.  Prior to that, he spent 10 years at The Clorox Company in a variety of finance roles.

Aron says, “Quiche night has become a tradition for my family. It’s a quick, easy weeknight dinner that my kids love. We usually heat up both broccoli cheddar and spinach artichoke pies together, which gives us enough for dinner and leftovers for the kids’ lunch the next day.”

Aron enjoys traveling, having lived in Australia, Chile and England at various times in his life. Outside of the office, he enjoys road bicycling and skiing. He lives in Oakland with his wife and three children.

Marcello Serrano

Vice President Strategic Sourcing

Vice President Strategic Sourcing bio image

Marcello Serrano has recently joined La Terra Fina as the Vice President Strategic Sourcing, responsible for all Supply Chain and Procurement. Marcello came to us from HEINEKEN USA, where he was the Senior Director, Logistics. Marcello has worked in a variety of key Supply Chain roles with several large (CPG) Consumer Packaged Goods organizations such as Danone Wave, formerly WhiteWave Foods, PepsiCo, Nestle Waters and Miller Brewing Company over the years. Marcello brings to La Terra Fina a well-rounded Supply Chain background inclusive of Procurement, Transportation/Logistics, Manufacturing and Operations. He has extensive experience in building and managing teams across all dynamics of Supply Chain within a variety of industries. Marcello is an accomplished leader and has demonstrated a consistent ability to lead high performing Operations teams to meet and exceed maximum cost savings across all aspects of Supply Chain.

Marcello is really a huge fan of all the La Terra Fina products with their clean and wholesome ingredients.

In his spare time, Marcello enjoys spending time outdoors, hiking, camping, and traveling with his wife and their three children.

Tom Chole

VP Operations and Innovation

VP Operations and Innovation bio image

Tom Chole has recently joined La Terra Fina as the VP Operations and Innovation. He is responsible for ensuring supply to sales and R&D. Tom has a varied background in Operations and Commercialization work with Dreyer’s Grand Ice Cream, Nestle and Safeway/Albertsons. Tom believes that La Terra Fina’s People First Culture and “Can Do!” Attitude is the foundation that will sustain the company’s growth.

Tom loves the Artichoke Jalapeno dips, or any spicey dips in the La Terra Fina portfolio. We have a clean, simple product line that delivers taste for all occasions.

I spend my spare time with family, friends, sporting events, traveling and basically being outdoors as much as possible. I am a Bay Area native and live in Danville with my wife (Donna). My three daughters are all college graduates and pursuing their passions in various professions.

Pamela Coleman

Head of HR

Head of HR bio image

Pamela is the newest addition to La Terra Fina’s growing team, having relocated to California from the east coast. Pamela has an extensive background in HR, having led the People function for a tech start-up and having managed her own consultancy for over 5 years. Pamela has worked with and for manufacturers across the nation, including those with global footprints. She loves watching operational teams function at the high capacity they do at La Terra Fina, and she contributes by helping people reach their highest potential. Pamela believes in creating a connection with each and every employee.

“I think all of our dips are truly delightful to experience. So yummy and sophisticated! My favorite, though, is the Artichoke & Jalapeño. Either chilled or slightly warm, this dip adds dimension to any dish I make,” offers Pamela.

Pamela is thrilled with the opportunity the Bay Area offers to get outside and enjoy nature. As a competitive sailor, frequent hiker, and lover of birds, she is always planning her next adventure. Pamela also loves to read, and this pleasure she shares with her three sons.

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